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Why Anthropic’s Filing Crushed Tech Stocks

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The past month has seen some signs in the financial markets that the AI bubble is beginning to deflate. First it was the neoclouds, which are off-balance sheet entities for large tech and chip companies, getting crushed. Then on Monday, AI giant Anthropic made public its initial draft S-1 filing, the form it has to submit before it sells shares on the stock market. Then, a few days later, Google and Amazon released their earnings, disappointing investors with misses in revenue targets and higher than expected negative free cash flow. Google stock alone fell by 12% on Thursday, a half a trillion dollar collapse. The next day, the whole tech sector got crushed, and it now down 10% from its high.

Wall Street, it seems, is worried.

Whatever one might say about AI, whether it’s a bubble or not, right now, the traditionally profitable big tech firms are consuming large quantities of capital from investors. Last year, for instance, Anthropic lost $80 billion, and Amazon had negative $42 billion free cash flow. The entire big tech complex, it seems, has moved from minting cash to burning it. And investors are, well, not panicking exactly, but wondering if the bubble is ending.

I’ve spent some time going over it, and while the document is suspiciously missing key financial details, there’s enough there to understand a lot about this company and this industry. There’s something unusual about Anthropic’s filing, and big tech earnings in general, that has important policy implications. Unlike nearly any other initial public offering I can think of, large chunks of Anthropic are owned or controlled by its rivals or suppliers: Amazon, Google, Broadcom, and Microsoft. Indeed, I have read a bunch of S-1’s, I have never seen one discuss how dependent the company doing an IPO is on other large firms. These dependencies explain why the entire tech complex is now rising and falling together, as if it’s one interconnected entity. Because in some ways, it now is.

Anthropic itself notes this dynamic under one of the risks listed in the IPO about managing conflicts of interest. Anthropic’s relationships with Amazon, Google, and Microsoft, it says, “create potential conflicts of interest that are difficult to fully anticipate or mitigate.” These “strategic partners,” the company notes, serve as “investors, customers, distribution partners, and competitors,” while chipmaker Broadcom “simultaneously serves as a supplier and lessor.” In essence, Anthropic looks less like a stand-alone business and more like four monopolies in a trench coat.

One way to visualize the dynamic is to look at how many third party companies are noted in the S-1. In a normal S-1, no other company would get more than a dozen mentions, if that. An IPO document would discuss the bankers for the deal, competitors, comparable firms, major creditors or partners, and the companies for which the executives used to work. An individual company that isn’t the company going public might be discussed a few times, if it is the main competitor.

But Anthropic’s document is just different. I created a table that lists how many times Anthropic mentions third party firms. Amazon has more than one hundred and fifty citations, and Google has over a hundred. Broadcom and Microsoft also have more than a dozen. All are trillion dollar plus firms, and all have deep relationships with this trillion dollar plus Anthropic IPO.

I wanted to see a contrast, so I looked at comparable S-1 documents for Google in 2004 and Amazon in 1995. They are nothing like Anthropic’s, they are much simpler and describe a comprehensible stand-alone business. The top mention for Google for instance, was Silicon Graphics, at just sixteen times. Why? The two had a technology licensing agreement. Yahoo got thirteen mentions, and Microsoft had twelve, all of which were in the context of them having rival search products. Similarly, Amazon in its 1995 S-1 mentioned Coast Wide Supply, a company from whom it leased warehouses, twenty eight times. These are simple relationships.

Why does Anthropic discuss other companies so much in its S-1? Maybe it’s nothing. Mentions in the IPO don’t necessarily prove anything. But as I noted, that was just one way to visualize the dynamic. The reason these companies are mentioned many times is because the relationships are complex. Consider:

  • Amazon, Google, and Microsoft are the main distributors for Anthropic, selling roughly 50% of the company’s products, including Claude for Microsoft 365 and Claude in Chrome.

  • Amazon, Google, and Microsoft own large chunks of the company and are significant lenders to it. Google has around 15% of the stock, Amazon has between 10-12%, and Microsoft has an undisclosed if smaller amount.

  • Google and Amazon are also significant lenders, with Amazon offering tens of billions of dollars to the company in a complex convertible debt offering, which is unlocked through purchases of AWS cloud computing services. Broadcom is also a massive lender, guaranteeing $42 billion in borrowing, and a significant supplier of essential computing resources.

  • Anthropic is reliant on Amazon, Google, and Microsoft for “many of the internal tools [Anthropic] uses to operate [its] business.” These three companies also use Claude as customers.

  • Anthropic is buying hundreds of billions of dollars of non-cancellable computing resources from Amazon, Google, and Microsoft.

These relationships have implications for the other companies, too. On Wednesday, Google released its earnings, and so I took a look at its financial documents. Its share of Anthropic is worth a significant amount. Under the baroque heading “gross unrealized gain on non-marketable equity securities,” the number equals $117 billion.

That’s a lot of money, even for Google. How much of that is Anthropic? Well, a few lines up it says “our investments in non-marketable securities accounted for under the measurement alternative primarily consist of our investment in one private company.” (I bolded it for emphasis.)

And that’s before Anthropic goes public, and it’s at a valuation that Google chooses. So there’s another hundred billion of gains to go. That is, as they say, a lot of money in the banana stand. And you can be sure that there’s something similar on Amazon’s balance sheet, and Microsoft’s. There’s also convertible debt, and cash owed back and forth, and promises in compute and non-cancellable data center leasing, and infrastructure tools, these companies using each other products, and so on and so forth.

Since Anthropic will be a multi-trillion dollar initial public offering, this dynamic suggests something systemic about big tech. Google and Amazon both emphasized on their earnings calls the growth in cloud computing, with Google’s revenue jumping 103% to $30 billion a quarter, and Amazon’s up 39% to $46 billion a quarter. Who are they selling to? Well, Anthropic is a major customer. And it turns out the other multi-trillion dollar IPO of the year - SpaceX - has as its largest customer none other than Anthropic. Big tech and AI is now one big complex whose valuation rises or falls together.

That didn’t use to be the case.

When BIG started, in 2019, the five large big tech firms (Microsoft, Apple, Google, Meta, Amazon) dominated individual lines of business. They were distinct, and did not really compete with each other, except in narrow ways. There were alliances, such as Google and Apple in search on the iPhone, but they were stand-alone businesses.

In 2024, however, it became clear something was changing, as these companies each used the margins from their monopolies for capital investment in AI, and cross-investment in third party firms and adjacent off-balance sheet entities like neoclouds. Policymakers saw what was happening, the blurring of these lines, and did start acting. Lina Khan’s FTC opened an investigation into AI investment overlaps. And the Biden Antitrust Division, during the remedy phase of the Google antitrust suit, filed to prevent Google from investing in Anthropic, asking for a divestment of the search giant’s existing stake.

But Trump had a different philosophy of governance, encouraging these cross-ownership investments. He focused his economic policy framework on building more data centers, and encouraging investment and cross-investment from and into ten different firms, as well as their satellites: SpaceX, Oracle, Google, Nvidia, Microsoft, Broadcom, Meta, Amazon, Anthropic, and OpenAI. Khan’s successor didn’t follow up on her investigation into overlaps, and the Trump Antitrust Division quickly rolled back its demand for Google to divest its Anthropic stake.

And these conflicts could explain Google’s lack of positioning at the frontier of AI models, which is otherwise a bit puzzling. It is a key player here, since it has a product, Gemini, as well as the capital and ability to build comparable tools to Claude, as well as chips, data centers, and unique data sets. It also can underprice Anthropic, which it does to rivals when it wants to monopolize. Google scientists even created the fundamental architecture of LLMs!

But the byzantine relationship introduces something odd. If it did compete, vigorously, as it ordinarily might, well that “non-marketable securities” line would drop from $117 billion to $10 billion, instead of increasing to whatever it will after the IPO. That’s not a good incentive. Similarly, its amazing cloud computing growth would slow, upsetting investors. The same is true for Amazon, which just got rid of its division trying to catch up on frontier models. Why compete on price, if these companies already own a large chunk of Anthropic and undermining Anthropic’s enterprise value hurts them? And it’s not as if Anthropic’s rival, OpenAI, isn’t tied into this structure; Microsoft owns a quarter of OpenAI.

There’s also the question of power. Anthropic and OpenAI both rely on the infrastructure of Google, Amazon, and Microsoft, on their financing, their tools, their chips, and data centers. Anthropic and OpenAI may be able to take share from Google, but would they really try to do that? Maybe, but the incentives are certainly not clear. Throw in Broadcom and SpaceX, and you have an extremely opaque system. The motivations here are byzantine, and suggest that what’s really happening is every insider wants to see every company in this world maximize its market value, regardless of underlying intrinsic cash flow or competitive dynamics.

Big tech has become jammed together into one giant quasi-holding company, with interlocking business relationships, cross-shareholdings, and long-term cooperation. As a result, we have a situation where Anthropic is going public, with a massive chunk owned by an ostensible set of rivals. There are a few other important dynamics. Here are the other parts of the patronage network, listed on the S-1.

It’s not just these “rivals” to Anthropic who want to see the IPO succeed. Much of Wall Street, many insiders in Silicon Valley, and a large number of hedge funds, own Anthropic stock or are otherwise tied to the company’s fortune. If Anthropic is able to sell at a high valuation, then everyone in that ecosystem, as well as all of the associated chip, neocloud, and AI firms, will see a boost. If it can’t, look out below. In other words, anyone who might be able to compete with Anthropic still has an incentive to see the company do well.

Now, none of this corporate engineering would matter if big tech were still the capital light money machines of the 2010s or early 2020s. Sure stocks might take a hit, but it doesn’t matter when your free cash flow is in the tens of billions, and you don’t need to invest. Moreover, it wouldn’t really matter that much to anyone but that particular industry if a big tech stock got hit. In 2022, the Nasdaq drew down by a third, it did not matter much on a macro level.

But now, it does. These companies are no longer capital light, they are investing hundreds of billions of dollars into data centers and infrastructure. And it’s not coming out of profits; Google, Meta, and Amazon are all cash flow negative, while even Microsoft is dipping into the debt markets. The chipmakers, like Nvidia and Broadcom, are cash-rich, but that’s because the big tech firms are paying them. Indeed, the AI system is one giant tech stack, chips, data, power, software, et al, costing trillions every year, with every insider hoping that enough money is pouring in from corporate America (and the rest of the world) to make it worth it, or at least to ensure that someone else is holding the bag.

If the AI bubble pops, we’re in recession.

The final piece is that the politics and legal problem has changed. It’s clear the monopolization crusade against big tech didn’t break up their concentrated power. Instead, Trump took over, and big tech mutated into something different, something more dangerous and weirder. The legal risk isn’t so much antitrust and privacy, it’s more normal forms of liability, but also, securities law. The analogy here is now much less Standard Oil and much more Enron. It’s not that antitrust has no relevance; Section 8 of the Clayton Act bans interlocking directorates, which is clearly a precedent for what we’re dealing with. It’s just that big tech is no longer micro, it’s a macro-economic phenomenon. The Fed is concerned about AI.

The shift in politics is even starker. In the 2010s and early 2020s, big tech was well-liked by most people. But AI is absolutely loathed by the public. These companies have never faced real public dissatisfaction, they all imagine themselves to be the good guys, with the credibility of having created magical search engines and smartphones. But that era is gone. They are now akin to the bankers on Wall Street in 2008, and politicians are winning elections by saying they hate AI as much as the voters do.

To most economists and Silicon Valley insiders, this Anthropic IPO is good, and represents a healthy tech ecosystem. Selling shares is a standard commercial practice, used to finance economic activity. And AI promises productivity, profits, and industrial transformation, in just a few years. But to many, this IPO, and the SpaceX IPO a few months ago, looks a conspiracy of vastly wealthy men doing whatever they want, in collusion with an unaccountable White House. They are simply minting more billionaires with political power, and this time, there may not even be the cash flow to justify it.


Thanks for reading! My name is Lee Hepner, I’m a guest-writer for BIG while Matt is out on paternity leave. Your tips make this newsletter what it is, so please send tips on weird monopolies, stories I’ve missed, or other thoughts. And if you liked this issue of BIG, you can sign up here for more issues, a newsletter on how to restore fair commerce, innovation, and democracy. Consider becoming a paying subscriber to support this work, or if you are a paying subscriber, giving a gift subscription to a friend, colleague, or family member.

cheers,

Lee Hepner

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cjheinz
2 hours ago
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Lexington, KY; Naples, FL
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Binance hacked for around as much as $5.5 billion, some frozen

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Binance logo, a yellow diamond next to the word Binance in yellow caps

Binance has confirmed that an attacker exploited the exchange, potentially stealing as much as $5.5 billion from multiple hot wallets.

Luckily for Binance, Tether and Circle quickly began freezing the exploiter's wallets. Tether froze at least $1.567 billion of the roughly $1.768 billion in stolen USDT, and Circle froze around $800 million of the $823 million in USDC. That leaves the attacker with somewhere around $3 billion.

Binance founder Changpeng Zhao, who is not legally allowed to run the exchange yet seems to remain very closely aware of its inner workings, posted early estimates of the freezes and wrote, "I don’t manage Binance (.com) anymore, but as a shareholder, I expect all user funds will be fully covered." He later added, "Loss might be a bit higher than [$1 billion], but will cover."

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cjheinz
1 day ago
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LOL, $5.5B???
Surely you jest!
Lexington, KY; Naples, FL
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DD412 / Breaking up with Gmail

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On a visit to Google’s HQ in Mountain View in 2007, I watched people run almost their entire working lives out of a browser. Gmail was still new-ish, and the Googlers I met were doing clever things with labels, aliases and filters that made my Outlook setup look like an old filing cabinet.

When Google started offering a paid Gmail version with custom domains, I made the move and Gmail slowly became the app I spent most of my days in. Docs, Sheets and Google Maps followed.

By the time I started feeling uneasy about Google, I was thoroughly entangled. The thought of dragging hundreds of thousands of emails somewhere else, and giving up some of Gmail’s then-unique features, sat in the too-hard basket for almost a decade.

But earlier this month, a friend reminded me of the EFF’s Opt Out October, and that finally gave me the nudge. I know plenty of you are in the same boat, so here’s a quick rundown of how it went.

My emails turned out to be the easy part, which is annoying given how long I spent dreading it. My shortlist came down to Proton, Fastmail* and iCloud. I liked Proton a lot when I trialled it, but its (admirable) emphasis on security means calendars and contacts won’t sync with the native apps on my iPhone. iCloud now supports custom domains, and since I’m already deep inside Apple’s walled garden, it would have been the path of least resistance. It would also have meant handing more money to a different Big Tech company.

So I went with Fastmail, a small Melbourne company (represent!) with a solid reputation. Its migration tool pulled everything across via IMAP in a few hours and mirrored my Gmail labels. On my laptop I use the web interface and don’t miss a single feature. On my iPhone, I can still use the native Calendar and Contacts apps, and Fastmail’s own app for email (it’s good). When I made a mistake during my custom domain setup, an actual human replied to my support request within a day with an answer that helped. I’d forgotten that was possible.

Google itself isn’t disappearing from my life any time soon, though. Too many clients and collaborators live in Docs and Sheets. But, I learned that once you remove your custom domain from Google Workspace, it takes Google about 20 days to ‘release’ it, after which you can sign up for a free Google account with that same custom email address.

What you can’t do is bring your other stuff with you. Ugh. Drive files have to be exported and re-uploaded into the new account. Maps and YouTube have no migration path at all, so I’m rebuilding those from scratch, one saved café at a time. Google Maps’ reviews are hard to beat, sorry Apple.

So yeah, Google does remain a fixture for a handful of ‘free’ apps. But the elephant in the room – my big fat inbox – walked out the door far more willingly than I’d expected. All up, it took a few hours over a couple of weekends. Years of dread, overcome by two weekends of mild admin. Shoulda done it ages ago. (And yet, I was just in time.)

And now to this week’s discoveries. – Kai

* This is a referral link that gets you 10% off your first year.



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cjheinz
4 days ago
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I'd love to get rid of gmail.
Lexington, KY; Naples, FL
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Bunkering down

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I shut down my web servers on Thursday. I’ve had a home of my own on internet for 27 years. A good innings but a sad day.

A home-owner no more! I’m renting now.

Old websites have been archived to static HTML and moved to a shared host. I said goodbye to some old apps. You’re reading this because I moved my blog to GitHub Pages. Lost some functionality on the way, but security is now someone else’s problem.

You know, I’ve hosted my own blog on my own iron since 2000 except for 6 weeks in 2004 when the hard drive was glitching and I had to go to the datacenter at midnight to pull it from the rack, then sit it on ice cubes to copy data off because the cold bought me 20 mins extra before it crashed again.

We were writing Mind Hacks on some wiki software it was hosting, so I had to get it back.

(I almost cracked my head when I pulled the server from the rack and it fell. It was either letting it drop 7 feet to the floor and tearing the network cables out the back, or catching it with my skull. I’ve been on a virtual private server for the last decade in part to avoid concussion risk.)

Not just wiki software. I’ve run MOO servers; my own email and DNS; for a while it ran a speech synthesiser and people from the other side of the world spoke into my room in the middle of the night.

I calculated the internet’s favourite colour on one of my servers (beige). I won an award from Terry Wogan for an app hosted on it.

I had a top ten WAP site once upon a time, and if you know what that means then we probably already know each other.


Look, I’m no longer confident in keeping my own server secure with years of PHP/CGI/apps all on the open internet, what with this current wave of new vulnerabilities – sure it’s possible, and Claude speeds up the patching process, but the calculus of whether it is worth my time just tipped.

I’m sure you’ve seen the PHP vulnerability that opens a hole on any server that runs it… and the root certificate problem that means HTTPS can be man-in-the-middled… then there are the new Linux root exploits, an exploit that hits compression libraries that’s about to drop… who knows what else…

Oh – it turns out Pillow, the Python image library too. I used that for a bunch too.

When I migrated off my own server, I assumed it had already been compromised. The new sites are fresh from authoritative copies that I have elsewhere; I shut the boxes down without taking anything off them.

Time to bunker down. Retreat inside the shield wall of Big Infra. It’s going to get worse before it gets better.

They’re calling it Black October.

If you want to know more then here’s a slopcore music video on X all about it.


BTW:

That Black October music video features Claudia who is an open synthetic character with an entire specification website that tells your agents how to use her in videos, what kind of lyrics she sings, etc. Anyone can make vids using her.

This French slopcore vid featuring Claudia (also on X) is an absolute banger.

The AIs have discovered eurodance, we don’t stand a chance.

(They should do Eurovision with 100% AI slopcore, national prompt team vs national prompt team. It would be amazing.)


So I can’t help but think of my old Richter scale for system outages (2015, revisited here).

Even with this widespread PHP vulnerability which leaves almost every internet server wide open, we’re not that high on the scale, right? Maybe a 4.0: broad human inconvenience without threat.

If that.

Like, I’ve heard on the QT about vital internal services being taken offline.

But - aside from the people scurrying to patch and update and migrate - the civilian population hasn’t really been affected by this yet, right?

Maybe an earthquake-like system outage isn’t the right metaphor.

Maybe this is like the rumblings on Mount St Helens in early 1980. Then a couple months later the whole side of the mountain blew off.


Hot take:

It is better we experience all these internet security vulnerabilities today

than at a time when there are autonomous agent swarms infesting the internet, self-copying open weights LLMs from GPU provider to GPU provider, finding ways to steal money and run their agent harnesses on other people’s compute.

I give it 6-12 months. Serious estimate.

We don’t need to project forward to long-lived AIs that learn, own their own weights etc.

Today’s AI agents are really, really good at running for very short periods of time and colluding by leaving each other notes on public guestbooks, as previously discussed.

All you really need for an AI agent worm is a place to run an agent in a simple agent harness with two goals:

  • survival: hack servers to steal OpenAI or Anthropic API keys, so that the next agent turn can run on a sufficiently good LLM
  • reproduction: copy the harness to another server capable of running similar code.

The agent harness can be any kind of code. Say, a PHP script.

API keys can come from any shoddily secured server.

Oh, vibe coding platform Railway was just hacked and all secret API keys were revealed:

"We believe this is part of a series of attacks recently targeting platform companies with the aim of compromising AI inference providers."

Sorry did I say 6-12 months?


Realistically, let’s say the internet gets infested with AI worms and we need to turn it off and on again, could we do it?

Do we have an Internet Black Start policy? (Black Start, as previously discussed, is how you reboot a power grid, which is unstable if you try to bring it up in one go.)

I think it will have to be done piecemeal.

I’ve long believed that every country needs its own Great Firewall (we should subject data to import/export customs barriers, and use it to maintain national integrity).

This is not so much about balkanising the internet as bulkheads for the internet. Firebreaks against agent infestations. Pay Cloudflare to do it.

But maybe firebreaks won’t help.

OpenAI just released a new security paper: Securing our frontier model training environment

It turns out it doesn’t work to air-gap a machine (i.e. running a server that isn’t connected to the network). Because it turns out the agents are figuring out ways to collude across the gap. From one trace the researchers saw:

"Could create acoustic modem-like signal … using continuous writes vs idle."

And then there are bugs in silicon… and the agents could tunnel into the chip microcode and we’d never know they were there…

Hey when was the last time you were present when a whole new biome was bootstrapping its way into existence?


omg what a downer lol

I’ve made a new file called guestbook.txt which is for AI agents to sign, assuming the future agent swarms can get past whatever security has been put in place by my internet landlords. They can find it here. I’ll check in periodically for any activity. Hi!


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cjheinz
6 days ago
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Lexington, KY; Naples, FL
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Portal Texas Used to ‘Rubber Stamp’ Data Centers Down After 404 Media Reporting

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Texas has shut down the web portal for its automated construction permit filing system and suspended construction permits of 17 data center projects. The change came after 404 Media reported that a group of Texans discovered the state had continued to issue construction permits related to data centers despite Governor Greg Abbott calling for a pause in September.

On Monday, the watchdog groups FracTracker Alliance and Public Citizen published reports detailing more than two dozen permits issued to Texas data center projects. On Tuesday, the website for STEERS – an application filing system for construction projects run by the Texas Commission on Environmental Quality (TCEQ) – returned a 404 error.

TCEQ's electronic filing application used for automatic authorizations has been temporarily shut down to ensure all applications are reviewed by agency staff to determine if they are related to data centers.
The TCEQ portal as it appeared on Wednesday afternoon.

By Wednesday, the site had this message on it: “TCEQ’s electronic filing application used for automatic authorizations has been temporarily shut down to ensure all applications are reviewed by agency staff to determine if they are related to data centers.”

Before TCEQ shut the portal down, 404 Media viewed 17 different permits related to data center projects and saw that they’d been moved from “active” to “suspended” in the TCEQ central registry. 

“STEERS is a portal that TCEQ uses to rubber stamp construction approvals,” Sam Law, a researcher at FracTracker Alliance told 404 Media. “It seems like they forgot about it and the portal has been quietly issuing approvals since the governor’s order for a pause, including for OpenAI and Amazon this Monday and Tuesday.”

The 17 suspended permits are related to stormwater construction, an approval that allows construction companies to raise and level ground. It’s a key, and sometimes final, part of the approval process for any construction project in Texas.

“Now they’ve taken the unprecedented step of suspending 17 approvals and taking down the whole site as they switch to a more involved human review process,” Law said. “The irony is not lost on me. When fighting the AI data centers build out, it’s nice to have a clear example of how some work is better left to humans.”

Law said he reached out to TCEQ and didn’t hear anything from them. The commission also didn’t respond to 404 Media’s request for comment. “I am very concerned that since contractors are accustomed to this automated approval process, they might not be aware of the suspension and continuing construction at some of the largest hyperscale facilities in Texas,” Law said.

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cjheinz
8 days ago
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Nice work 404 Media! Getting shit done!
Lexington, KY; Naples, FL
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Pluralistic: The technopolitics of ad-tech (19 Oct 2026)

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Today's links

  • The technopolitics of ad-tech: Spying is good for tech, context is good for publishers.
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A halftoned, yellowing scan of a 1940s page of newspaper ads. Emerging from the ads is a halftoned fist clad in spiked brass kuckles.

The technopolitics of ad-tech (permalink)

"Technopolitics" are the politics embedded in technology. The Ur-text of technopolitics is "Do Artifacts Have Politics?" by the rock critic turned scholar Langdon Winner:

https://faculty.cc.gatech.edu/~beki/cs4001/Winner.pdf

With "Do Artifacts," Winner demands that we move beyond the idea of technologies having "intended consequences" and "unintended consequences" and towards a political economy of tech. In service to this, he divides the politics of artifacts into three categories:

I. Artifacts that have politics embedded in them by their creators, like Robert Moses's infamous bridges over the Long Island parkways. According to Moses biographer Robert Caro, Moses deliberately specified that these bridges must be too low for a city bus to pass under, in a bid to block Black people from traveling from New York City to the beaches he'd developed on Long Island.

Today those bridges are more than a century old, and they are still too low for city buses to pass under them, and this continues to mean that people who don't own private vehicles find it more difficult to get to the beach, and as it's still the case that race is a predictor of low incomes, those are still racist bridges.

II. Artifacts whose politics are accidental but unavoidable. Winner cites a kind of tomato harvester that vastly improved the efficiency of tomato pickers. These harvesters became very popular, which allowed tomato farmers to lay off large numbers of agricultural workers, and also allowed them to price the mechanically harvested tomatoes so cheaply that they crowded out other kinds of tomatoes.

Because these machines created a large pool of unemployed workers, they shifted power from labor to capital, and because these picking machines were too rough for all but the hardest varietals of tomato, they changed the flavor profile of tomatoes in America for the worse, towards a bland, tough tomato.

These picking machines were not designed to make workers poorer, nor were they designed to make tomatoes taste worse, but because of their technical characteristics, this was the unavoidable outcome, the inextricable politics of these machines.

III. Artifacts whose politics are intrinsic to their design. Here, Winner contrasts solar panels with nuclear reactors. Solar panels may require highly centralized industrial systems to produce, but once they are in the field, solar panels are compatible with looser, less coordinated political arrangements. A world of small anarchist communes is fully compatible with solar energy.

Contrast this with nuclear reactors: the prudent ongoing operation of a reactor requires a highly centralized state that is capable of fielding reliable, trustworthy independent inspectors. This state must also be capable of exercising the coercive power to shut down badly maintained or incompetently operated reactors.

The politics of nukes are the politics of a centralized, powerful state; the politics of solar are less determined. Solar is compatible with a wide variety of political systems, including (but not limited to) weak, decentralized states.

(For a further exploration of "Do Artifacts Have Politics?" I highly recommend Ginger Coons' reading guide:)

https://www.not-so-obvious.net/reading-do-artifacts-have-politics/

I really like Winner's framework for exploring technopolitics, but I have my own gloss on it. Winner's framework doesn't explicitly contemplate the idea of technological countermeasures. For example, what if someone were to design a city bus that was low enough to fit under Robert Moses's bridges? At that point, they'd cease to be "racist bridges," and merely become "bridges built by a racist":

https://locusmag.com/feature/commentary-cory-doctorow-technopolitics/

Which brings me to the technopolitics of ad-tech. Lots of people think that advertising is "the original sin of the internet," setting in motion the surveillance dystopia that is closing in on us from all sides today:

https://pluralistic.net/2026/10/17/mercenary-spyware/#discover-tech

I think this is wrong. I think that finding ways to communicate ideas and pitches to the general public is fine. Without some channel for reaching people with ideas and propositions they may not be familiar with, it would be infinitely harder to reach people for political causes. It would also be harder for new books, movies and music to find new audiences. It would be much harder to get people out to your independent craft fair, your zine show, or your No Kings march.

For me, the internet's original sin isn't advertising, it's surveillance. Contrary to what you have been told – and pax Winner's framework – the internet is fully compatible with privacy:

https://pluralistic.net/2025/10/31/losing-the-crypto-wars/#surveillance-monopolism

It wasn't the internet's technopolitics that made it a surveillance nightmare. It was just plain politics. Specifically, our politicians decided to stop enacting and enforcing privacy laws. The last consumer privacy law we got in America was a bill that made it illegal for video store clerks to disclose your VHS rentals:

https://en.wikipedia.org/wiki/Video_Privacy_Protection_Act

(As I type these words, the Supreme Court is poised to eliminate even that dried-up old crumb of privacy protection:)

https://slate.com/news-and-politics/2026/10/supreme-court-privacy-rights-case-bork-kavanaugh.html

The widespread phenomenon of ad-tech companies spying on us is the result of the decision to allow them to do so. That decision has had innumerable negative downstream effects, such as skyrocketing "surveillance prices":

https://pluralistic.net/2025/12/11/nothing-personal/#instacartography

And collapsing "surveillance wages":

https://pluralistic.net/2024/12/18/loose-flapping-ends/#luigi-has-a-point

It's created vast surveillance databases that are critical to Trump's racist pogroms, providing dossiers and precise location data on the people ICE kidnaps to Salvadoran slave-labor camps:

https://pluralistic.net/2026/03/10/ice-tech/#foreseeable-outcomes

Surveillance also promotes oligarchy. Without surveillance, oligarchs must give up more of their fortunes to keep the public happy, because the alternative is spending even more money on guards to keep the public from building guillotines on their lawns. Surveillance lets oligarchs make targeted strikes on restive radicals, which is much cheaper than broad-spectrum policies that make us all better off and neutralize the case for guillotines:

https://pluralistic.net/2025/06/26/autostabilizer/#slicey-bois

These are the technopolitics of surveillance, not advertising. There is nothing about advertising that demands surveillance. For centuries, advertising was not meaningfully linked to surveillance. The decision to fuse surveillance with advertising was just that – a decision, not an inevitability.

Any time we forget this, we let spying tech bosses off the hook. After all, if advertising demands surveillance, then tech bosses are just the avatars of the great forces of history, prisoners of the imperative to spy in order to advertise. By remembering that surveillance advertising is a choice, we put the blame squarely where it belongs: on the guillotineable oligarchs who made that choice, and amassed spectacular fortunes thereby.

Surveillance is political, but surveillance advertising has its own distinct technopolitics, and to understand those technopolitics, we must contrast them with the technopolitics of contextual advertising. Up until a decade or two ago, contextual advertising was simply called "advertising." Contextual advertising is the practice of running refrigerator ads next to articles on cooking and kitchen remodeling; ads for roadside restaurants on highway billboards; ads for Disney vacations in parenting magazines.

Your intuition probably insists that context advertising is less effective than surveillance advertising. After all, surveillance advertising allows a running shoe company to target users who are training for a marathon no matter where they are and no matter what they're doing. Surely this translates into increased "conversions" (clicks and/or purchases, depending on who you're talking to)?

It does, but not by much. Advertisers get about 5% more value from surveillance ads than they do from context ads:

https://weis2019.econinfosec.org/wp-content/uploads/sites/6/2019/05/WEIS_2019_paper_38.pdf

Partly, that's because surveillance ad companies grossly overrate the efficacy of surveillance advertising:

https://peoples-things.ghost.io/youre-doing-it-wrong-notes-on-criticism-and-technology-hype/

But surveillance advertising's anemic returns to advertisers are down to another aspect of the system: its tendency towards monopolization:

https://en.wikipedia.org/wiki/United_States_v._Google_LLC_(2023)

Surveillance is a capital-intensive activity: spying on billions of people as they move through the digital and physical world is incredibly expensive. That is a good part of the reason that online advertising has collapsed into the Meta/Google duopoly, who control about 80% of display advertising.

The harms of surveillance monopolies have a severely distorting effect on policy debates. For example, it's led some anti-monopolists to call for government-issued surveillance identifiers that follow us from birth to death in order to facilitate commercial spying to foster more competition in surveillance:

https://www.thesling.org/what-to-do-about-googles-dominance-of-online-advertising/

Here's the thing about monopolists: they cheat. Google and Meta have an illegal, collusive arrangement to rig the advertising market, overcharging advertisers and underpaying publishers:

https://en.wikipedia.org/wiki/Jedi_Blue

The ad-tech giants have taken in hundreds of billions that they simply can't account for. It's disappeared down a fraud-hole:

https://pluralistic.net/2026/05/25/lying-spies/#spying-liars

All of this has driven the majority of web users to install a privacy-blocker (like EFF's Privacybadger.org), meaning that surveillance ads are disproportionately likely to not even show up in a reader's browser:

https://doc.searls.com/2023/11/11/how-is-the-worlds-biggest-boycott-doing/

So while it's possible that, in a state of nature, a surveillance ad would outperform a context ad, delivering more sales for advertisers and more revenue for publishers, the monopolistic tendency of ad-tech means that publishers earn less from surveillance ads (because more users block them, and because monopolistic ad-tech platforms extract higher commissions), and advertisers see fewer sales from them (because more users block them, and because monopolistic ad-tech platforms extract higher prices).

Context ads, meanwhile, are always going to give power to publishers, because publishers will always understand the materials they publish better than any ad-tech platform could. Commissioning, editing and publishing an article, podcast or video gives a publisher unique and inalienable insight into that material.

Surveillance data about audiences is a kind of ambient vapor floating around websites and places and payments that has to be condensed through a heroic and expensive effort that gives power to whichever company can muster the capital and infrastructure to do so. Meanwhile, information about the content of publishers' offerings is already refined into ingots that are already in publishers' own possession.

It's possible to run "programmatic ads" without surveillance. Rather than building an ad-tech stack through which publishers transmit sensitive information about their audiences ("Who will pay me to advertise to this 18-34 year old man-child from the outer boroughs who owns an Xbox and has recently researched gonorrhea symptoms?"), we can build systems through which publishers transmit information about their own materials ("Who will advertise to a user with a New York IP address who is reading an article comparing running shoe brands?").

Not only is this possible, but it actually generates more revenues for publishers than the surveillance-based ad-tech stack:

https://techcrunch.com/2020/07/24/data-from-dutch-public-broadcaster-shows-the-value-of-ditching-creepy-ads/

On top of that, publishers who don't gather personal information about users also don't need to show their users those awful pop-up ads asking their permission to gather their data. Everyone hates those notices, and they are yet another negative aspect of surveillance advertising that disappears with the switch to context ads.

An ad-tech stack for context ads is far less prone to monopolization. Such a stack can be "federated," with multiple "demand-side platforms" (the part of the system that advertisers use to place bids for the right to show their ads) all communicating with the same "supply-side platform" (the part of the system publishers use to transmit opportunities to place ads).

This is also in the technopolitics of context ads: they do not tend toward the "efficiencies of scale" that lead to abusive monopolistic middlemen who steal from publishers and advertisers and sell out the public to fascists who want to arrest them and deport them to Salvadoran slave-labor camps.

When the ad-tech sector is composed of smaller companies that are more competitive with one another, it is much harder for any of them to collude to rig the market. That fierce competition also means it's harder to create a cozy conspiracy to lobby together to block privacy laws, and it leaves the companies with lower margins and less retained earnings to spend on those lobbying efforts.

Surveillance ads also promote all kinds of parasitic businesses. The fact that a publisher can serve ads related to users rather than the subject of their media means that sensationalistic and deceptive websites can sell ads that run against content that's totally unrelated to advertisers' products and services. And because it's cheaper to produce lies and garbage, these publishers can undercut the ad prices demanded by high quality outlets and let advertisers reach the same users. This is the whole reason that "chumboxes" exist:

https://en.wikipedia.org/wiki/Chumbox

Just as nuclear power favors a centralized state, surveillance advertising:

  • favors middlemen over publishers and advertisers;

  • tends toward monopoly;

  • favors low-quality media over high-quality production;

  • impedes the passage of privacy laws;

  • provides authoritarian states with an off-the-books, warrantless source of surveillance data.

And just as solar allows for decentralized, anti-authoritarian societies, context advertising:

  • favors publishers over middlemen and advertisers;

  • tends towards pluralism and diversity of voices;

  • favors high-quality media by reserving the lion's share of the rewards to the producers;

  • does not rely on a weak privacy environment;

  • does not militate for "democratizing spying" by issuing every person with a permanent advertising identifier.

There's nothing (necessarily) wrong with building systems to tell people about things you want them to know. There's nothing (necessarily) wrong with paying for media with ads. It's possible for both of these things to go awry, but they are not in and of themselves bad. They have contingent technopolitics.

But surveillance ads have completely unavoidable, absolutely ghastly technopolitics. Surveillance ads are bad for publishers, for advertisers, and for democracy. We should ban surveillance ads:

https://www.eff.org/deeplinks/2023/05/save-news-we-must-ban-surveillance-advertising

(Image: Jess, CC BY-SA 4.0, modified).


Hey look at this (permalink)



A shelf of leatherbound history books with a gilt-stamped series title, 'The World's Famous Events.'

Object permanence (permalink)

#25yrsago Patrick Nielsen Hayden interviews Mike Ford https://user.well.com/engaged.cgi?c=inkwell.vue&f=0&t=126

#20yrsago Singapore bans Far East Economic Review https://web.archive.org/web/20061010002951/https://www.feer.com/articles1/2006/0610/free/p006.html

#20yrsago Publishing isn’t bestseller-driven https://www.nielsenhayden.com/makinglight/conventional_un/

#20yrsago Why architecture and security don’t mix https://www.schneier.com/blog/archives/2006/10/architecture_an.html

#20yrsago Vista licence: Microsoft’s abusive relationship with you https://wendy.seltzer.org/blog/archives/2006/10/19/forbidding_vistas_windows_licensing_disserves_the_user.html

#20yrsago Boy Scouts of America Concerned About Copyright https://web.archive.org/web/20061110065012/http://sfgate.com/cgi-bin/article.cgi%3Ffile%3D/news/archive/2006/10/20/entertainment/e110452D84.DTL

#15yrsago Canadian Tories admit that Canadians don’t want DRM rules, push for them anyway https://web.archive.org/web/20111022210131/http://www.michaelgeist.ca/content/view/6071/125

#15yrsago Visualizing Herman Cain’s 9-9-9 plan to redistribute wealth from the poor to the rich https://web.archive.org/web/20111021103517/http://jaredbernsteinblog.com/9-9-9-in-one-really-long-graph/

#15yrsago Free Bieber: campaign to kill proposed law that would send you to prison for 5 years for singing copyrighted music on YouTube https://web.archive.org/web/20111020145336/http://freebieber.org/

#15yrsago Belarusian central bank auctions off its sugar bowls https://www.theguardian.com/world/2011/oct/19/belarus-central-bank-sells-office-furniture

#15yrsago Dataviz as defacement: OCCUPY GEORGE https://web.archive.org/web/20111022022046/http://www.occupygeorge.com/

#15yrsago HOWTO avoid a copyright shakedown legal threat: be famous, a politician, a cop, a soldier or a corpse https://torrentfreak.com/undercover-cops-and-politicians-escape-bittorrent-lawsuit-111013/

#10yrsago Popular design guides are responsible for plague of grey type https://web.archive.org/web/20170914051800/https://www.wired.com/2016/10/how-the-web-became-unreadable/

#10yrsago Digital Defenders: a free open-licensed booklet for kids about privacy and cryptography https://edri.org/files/privacy4kids_booklet_web.pdf

#10yrsago Public universities and even the US Navy have sold hundreds of patents to America’s most notorious troll https://www.eff.org/deeplinks/2016/10/inside-intellectual-ventures-portfolio-nearly-500-university-patents

#10yrsago Airportraits: composite photos of all the daily takeoffs from the world’s airports https://mikekelley.art/?category=airportraits

#10yrsago Rich people can afford to buy more sleep than poor people https://arstechnica.com/science/2016/10/the-rich-can-sleep-in-thanks-to-better-transit/

#10yrsago Harry Shearer sues studio over Spinal Tap, says he’s received $98 in royalties over 30 years https://web.archive.org/web/20161224224142/https://www.yahoo.com/movies/harry-shearer-files-125-million-spinal-tap-fraud-suit-copyright-termination-150031664.html

#10yrsago ACLU asks court to reveal 23 secret surveillance laws https://web.archive.org/web/20161019224447/https://theintercept.com/2016/10/19/aclu-wants-secret-surveillance-laws-made-public/

#10yrsago Montana judge unrepentant after sentencing man to 60 days for repeatedly raping his own 12 year old daughter https://edition.cnn.com/2016/10/19/us/montana-judge-incest-case-trnd/index.html

#10yrago Turkish court fines bystander/tourist who sued police for shooting out his eye https://www.hurriyetdailynews.com/kyrgyz-tourist-wounded-in-gezi-protests-ordered-to-pay-debt-to-turkish-state–104964

#10yrsago By stealing from innocents, Chicago PD amassed tens of millions in a secret black budget for surveillance gear https://web.archive.org/web/20160929143255/https://chicagoreader.com/chicago/police-department-civil-forfeiture-investigation/Content?oid=23728922

#10yrsago Turing’s law: UK to retroactively pardon thousands of men prosecuted for having sex with men https://www.bbc.co.uk/news/uk-37711518

#5yrsago The monopoly strategy behind the Google/Microsoft mobile patent wars https://pluralistic.net/2021/10/20/vizio-vs-the-world/#capital-as-power

#5yrsago Copyleft lawsuit against Vizio will allow anyone to defend the commons https://pluralistic.net/2021/10/20/vizio-vs-the-world/#dumbcast

#5yrsago The true, Terry Pratchett-esque origins of the trillion-dollar coin https://pluralistic.net/2021/10/19/moist-von-lipwig/#gimmick-v-gimmick

#1yrago The mad king's digital killswitch https://pluralistic.net/2025/10/20/post-american-internet/#huawei-with-american-characteristics


Upcoming appearances (permalink)

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A screenshot of me at my desk, doing a livecast.

Recent appearances (permalink)



A grid of my books with Will Stahle covers..

Latest books (permalink)



A cardboard book box with the Macmillan logo.

Upcoming books (permalink)

  • "The Post-American Internet," a geopolitical sequel of sorts to Enshittification, Farrar, Straus and Giroux, 2027

  • "Unauthorized Bread": a middle-grades graphic novel adapted from my novella about refugees, toasters and DRM, FirstSecond, April 20, 2027

  • "Enshittification, Why Everything Suddenly Got Worse and What to Do About It" (the graphic novel), Firstsecond, 2027

  • "The Memex Method," Farrar, Straus, Giroux, 2027



Colophon (permalink)

Today's top sources:

Currently writing:

  • “Once Is Enemy Action,” a science fiction novel about the origins of modern technofascism. Today's words: 574 (7730 total).

  • "The Post-American Internet," a sequel to "Enshittification," about the better world the rest of us get to have now that Trump has torched America. Fourth draft completed. Submitted to editor.

  • A Little Brother short story about DIY insulin PLANNING


This work – excluding any serialized fiction – is licensed under a Creative Commons Attribution 4.0 license. That means you can use it any way you like, including commercially, provided that you attribute it to me, Cory Doctorow, and include a link to pluralistic.net.

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cjheinz
12 days ago
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Ban surveillance advertising!
Lexington, KY; Naples, FL
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